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Webnext Solutions is one stop for all digital marketing needs. Webnext Solutions excels in providing complete digital marketing training & digital marketing service solutions across the globe. Our excellent suite of solutions incorporates training as well as services in all the aspects of digital marketing like search engine marketing (sem), search engine optimization (seo), search engine advertising (sea), social media marketing (smm), social media optimization (smo), social media advertisingDigital Marketing Company (sma), pay per click (ppc), email marketing, referral marketing, web analytics, mobile marketing, traditional marketing and much much more . . . .

Webnext Solutions can even help you in starting from scratch i.e. right from registering a domain and hosting for your business to designing a full fledged website and finally do the complete digital marketing required for the success of your business. Now when we talk about doing digital marketing for a business then mostly people seem to be confused even with the most generic terms used in this field like digital marketing, internet marketing, online marketing, website marketing, web marketing, e-marketing, imarketing etc.

Below we have tried to briefly explain you the most generic terms used in this field so that you may understand those generic terms in a better way and can further know how to make their fullest use for you own success -



Digital Marketing : E-Marketing

As soon as you hear the term digital marketing the first thing that may instantly strike your mind is the word "digital" and the first question that may arise in your mind is "what is digital marketing". Now without talking any non-sense we will get straight to the point - The word digital is all about [0] [1] which more orWhat Is Digital Marketing less means electronic signals and so any medium that uses electronic signals (0,1) can be termed as digital medium or electronic medium. So digital marketing can be defined as marketing or promotion of brands, products, services to the consumers by using any or all available forms of digital (electronic) mediums like internet, mobile, television and radio. This is the reason why digital marketing is also known as electronic marketing or simply e-marketing.

Digital Marketing ≃ Internet Marketing + Mobile Marketing + Radio Marketing + TV Marketing

So digital marketing basically comprises of promotion that utilizes internet as digital medium (Internet Marketing) + promotion that utilizes mobile as digital medium (Mobile Marketing) + promotion that utilizes radio as digital medium (Radio Marketing) + promotion that utilizes television as digital medium (TV Marketing). So more precisely digital marketing can be formulated as shown above. Webnext Solutions excels in providing the complete suite of digital marketing training solutions as well as digital marketing service solutions across the globe.

Digital Marketing ≃ E-Marketing ≃ Electronic Marketing

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Internet Marketing : Online Marketing

Internet is one of the biggest and cost effective digital medium available worldwide. Internet Marketing can be defined as marketing or promotion of brands,What Is Internet Marketing products, services to the consumers by utilization of internet as a digital medium. When we say that we are online then it simply means that we are using internet or in other words accessing the world wide web and so internet marketing is also known as online marketing or web marketing. Moreover the word iMarketing is also used as an abbreviated form for internet marketing.

Internet Marketing ≃ Search Engine Marketing + Social Media Marketing + Email Marketing + Referral Marketing + Content Marketing + Design ...

Internet Marketing being one of the biggest digital marketing channel includes search engine marketing, social media marketing, display marketing, referral marketing, affiliate marketing, email marketing, content marketing, designing and development and much much more. So more precisely internet marketing can be formulated as shown above. Webnext Solutions excels in providing the complete suite of internet marketing training solutions as well as internet marketing service solutions across the globe.

Internet Marketing ≃ Online Marketing ≃ Web Marketing ≃ iMarketing

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Search Engine Marketing : SEM

Search Engine Marketing (SEM) is basically the science and art of getting targeted traffic (free and paid) to your website from Google, Yahoo, Bing or otherWhat Is SEM search engine networks. In other words search engine marketing can also defined as a form of internet marketing that involves the promotion of websites by increasing their visibility in the search engine networks through all the activities that bring the free targeted traffic from search engine networks (Search Engine Optimization) and all the activities that bring the paid targeted traffic from search engine networks (Search Engine Advertising)

Search Engine Marketing (SEM) ≃ Search Engine Optimization (SEO) + Search Engine Advertising (SEA)

On one hand search engine optimization (seo) helps in increasing the targeted traffic of websites from organic (unpaid or natural or free or algorithmic) search results that appear on search engine result pages (SERPs) and on the other hand search engine advertising (sea) helps in increasing the targeted traffic of websites from paid inclusions, paid search results (paid placements or paid listings or sponsored links or sponsored ads) that appear on search engine result pages (SERPs) as well as from paid display ads (text ads/image ads/video ads/rich media ads) that appear on various publisher websites that come under the display network of search engines.

SEM ≃ SEO (Activities That Bring Free Traffic From Search Engines) + SEA (Activities That Bring Paid Traffic From Search Engines)

So Search Engine Marketing (SEM) is an umbrella term that includes all the marketing or promotional activities that fall under SEO and SEA. Search Engine Marketing is emerging as a potent tool to reach the right audience at the right time and right place. Webnext Solutions excels in providing search engine marketing training solutions as well as search engine marketing service solutions across the globe.

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Search Engine Optimization : SEO

Whenever you type a query in any search engine and hit the "search" button you get a list of web results called organic (unpaid or natural or free or algorithmic) search results which contain that query term. Users normally tend to visit the websites that are at the top of this list as they perceive those to beWhat Is SEO more relevant to the query. If you have ever wondered why some of these websites rank better than the others then you must know that it is because of a powerful internet marketing technique called SEO that basically stands for Search Engine Optimization and is an important part of SEM as well.

Search Engine Optimization (SEO) ≃ Activities That Bring Free Traffic From Search Engines

Search Engine Optimization (SEO) is a technique which helps Google, Yahoo, Bing or other search engines to find and rank your website higher than the millions of other websites on the organic search results in response to a search query which in turn increases the free targeted traffic from these search engines. So search engine optimization can be defined as the science and art of getting free targeted traffic to your website from Google, Yahoo, Bing or other search engines via organic (unpaid or free or algorithmic) search results.

Search Engine Optimization (SEO) ≃ Free Search ≃ Natural Search ≃ Unpaid Search

According to a survey more than 70% of the online traffic originates from the search engines and so if a website was listed on the search engine for a particular keyword (query), on the first page of organic search results, it is sure to get an edge over its competitors i.e. if seo is done properly for your website then search engines will associate your website with relevant keywords and send you free traffic. Webnext Solutions excels in providing search engine optimization training solutions as well as search engine optimization service solutions across the globe.

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Search Engine Advertising : SEA

Search Engine Advertising (SEA) in simple plain words means advertising via search engines. You have two options to advertise via search engines in which the first option is to place your ad on search engine result pages (SERPs) and other is option is to place your ad on the display network of search engines. The adsWhat Is SEA that appear (in text format) on SERPs along with the organic search results are called paid search results (paid placements or paid listings or sponsored links or sponsored ads) and the ads that appear (in text/image/video/rich-media format) on the display network of search engines are called display ads.

Search Engine Advertising (SEA) ≃ Activities That Bring Paid Traffic From Search Engines

Search Engine Advertising (SEA) is the process of increasing the visibility of a website by placing the website's ads on the search engine result pages (SERPs) and the display network of search engines which in turn increases the traffic generated from these ads. You need to pay money to the search engines for placing these ads and that's why they are named as paid ads and the traffic generated from these ads is called paid traffic.

Search Engine Advertising (SEA) ≃ Paid Search ≃ Sponsored Search

So search engine advertising can be defined as the science and art of getting paid targeted traffic to your website from Google, Yahoo, Bing or other search engine networks via paid search results and paid display ads. Search Engine Advertising (SEA) is an important part of SEM as well. Webnext Solutions excels in providing search engine advertising training solutions as well as search engine advertising service solutions across the globe.

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Social Media Marketing : SMM

In analogy to search engine marketing explanation we can similarly state that Social Media Marketing (SMM) is basically the science and art of getting targeted traffic (free and paid) to your website from Facebook, Twitter ,LinkedIn, YouTube, Google+ or other social media networks. In other words social media What Is SMM marketing can also defined as a form of internet marketing that involves the promotion of websites by increasing their visibility in the social media networks through all the activities that bring the free targeted traffic from social media networks (Social Media Optimization) and all the activities that bring the paid targeted traffic from social media networks (Social Media Advertising)

Social Media Marketing (SMM) ≃ Social Media Optimization (SMO) + Social Media Advertising (SMA)

On one hand social media optimization (smo) helps in increasing the targeted traffic of websites through social activities like blogging, posting status updates on social media profiles, participation in discussion groups, social bookmarking, virals, online reputation management, user rating/polling, user feedback, RSS feeds, sharing buttons, use of video/photo sharing sites etc and on the other hand social media advertising (sma) helps in increasing the targeted traffic of websites by utilizing the advertising platform of social media networks in which you simply pay money for showing up your ads on social media network pages.

SMM ≃ SMO (Activities That Bring Free Traffic From Social Media) + SMA (Activities That Bring Paid Traffic From Social Media)

So Social Media Marketing (SMM) is an umbrella term that includes all the marketing or promotional activities that fall under SMO and SMA. As social media is gaining popularity, one of the major buzz is utilization of social media for business and marketing purposes. Webnext Solutions excels in providing social media marketing training solutions as well as social media marketing service solutions across the globe.

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Social Media Optimization : SMO

Social Media Optimization (SMO) can be defined as the science and art of getting free targeted traffic to your website from Facebook, Twitter, LinkedIn, YouTube, Google+ or other social media networks through various social activities like blogging, posting status updates on social media profiles, participation in What Is SMO discussion groups, social bookmarking, virals, online reputation management, user rating/polling, user feedback, RSS feeds, sharing buttons, use of video/photo sharing sites and many more.

Social Media Optimization (SMO) ≃ Activities That Bring Free Traffic From Social Media

Social Media Optimization (SMO) primarily focuses on driving free traffic from sources other than search engines, though improved search rankings is also an added benefit (side-benefit) or byproduct of successful smo efforts. This is the reason why sometimes people call SMO as Social SEO but we firmly believe that SMO & SEO are two different activities which do share some common benefits and when both these techniques are used hand in hand, they actually compliment each other.

Social Media Optimization (SMO) ≃ Free Social ≃ Natural Social ≃ Unpaid Social

Social Media Optimization (SMO) is a very popular and effective promotional campaign used by every organization to market their brands, products and services by diverting the traffic from various social media sites to their website. This is done by utilizing the power of social media and networking sites like Facebook, Twitter, LinkedIn, YouTube, Google+ etc. You can even see it as a kind of viral marketing where any brand, product and service is made popular by effectively using networking in social bookmarking, video/photo sharing sites. Webnext Solutions excels in providing social media optimization training solutions as well as social media optimization service solutions across the globe.

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Social Media Advertising : SMA

Social Media Advertising (SMA) in simple plain words means advertising via social media. Have you ever seen the ads that appear on Facebook, Twitter, LinkedIn, YouTube and other social media sites that are promoting any brand, product or service. These ads are served by social media advertising platforms whereWhat Is SMA advertisers pay money for showing their ads on social media network pages which are based on various payment models.

Social Media Advertising (SMA) ≃ Activities That Bring Paid Traffic From Social Media

Social Media Advertising (SMA) is the process of increasing the visibility of a website by placing the website's ads on the social media network pages which in turn increases the traffic generated from these ads. Since you need to pay money to the social media networks for placing these ads and that's why the traffic generated from these ads is called paid social traffic.

Social Media Advertising (SMA) ≃ Paid Social ≃ Sponsored Social

So social media advertising can be defined as the science and art of getting paid targeted traffic to your website from Facebook, Twitter, LinkedIn or other social media networks by utilizing the advertising platform of social media networks. Social Media Advertising (SMA) is an important part of SMM as well. Webnext Solutions excels in providing social media advertising training solutions as well as social media advertising service solutions across the globe.

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Pay Per Click : PPC

The term PPC stands for Pay Per Click which has really become popular these days but before explaining the term PPC we would like to introduce you to two new terms which will automatically define the term PPC. These two terms are CPC and CPM that are basically the acronyms used for the two most common pricing models available in online advertising that are provided by almost all the search engines and social media sites like Google, Yahoo, Bing, Facebook, Twitter, LinkedIn etc.

CPC stand for Cost Per Click and this is a pricing model in which an advertiser pays for each and every click incurred by his ad. In simple plain words the advertiser needs to Pay Per Click and that is abbreviated as PPC. So PPC can be defined as payment model by which an advertiser gets charged for each and every click incurred by his ad while selecting CPC pricing model for advertising his brand, product or service. Although CPC and PPC are two different terms but nowadays these both terms are used interchangeably.What Is PPC

Advertiser Selects CPC Pricing Model ≃ Advertiser Gets Charged By PPC Payment Model

CPM stand for Cost Per Thousand Impressions (where M=1000 in roman numerals) and this is a pricing model in which an advertiser pays for every 1000 impressions (views) incurred by an ad. In simple plain words the advertiser needs to Pay Per Thousand Impressions and that is abbreviated as PPM. So PPM can be defined as payment model by which an advertiser gets charged for every 1000 impressions (views) incurred by his ad while selecting CPM pricing model for advertising his brand, product or service. Although CPM and PPM are two different terms but nowadays these both terms are used interchangeably.

Advertiser Selects CPM Pricing Model ≃ Advertiser Gets Charged By PPM Payment Model

Although there are so many different terms in online advertising like CPC/PPC, CPM/PPM, CPA/PPA etc but the term PPC has been so widely used by the advertisers and marketers that the term PPC has now almost become a synonym for the combined set of all online advertising channels that work on any of the models like CPC/PPC, CPM/PPM, CPA/PPA etc i.e. search engine advertising, social media advertising and all other online display advertising channels fall under PPC (Pay Per Click). Webnext Solutions excels in providing pay per click training solutions as well as pay per click service solutions across the globe.

PPC Advertising ≃ Search Engine Advertising (SEA) + Social Media Advertising (SMA) + All Other Online Display Advertising Channels

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